Communication, Design & Innovation

ABOUT THE COURSE

Intensive Executive Education Program in California

Logo da universidade California State University, Northridge California State University, Northridge

Program Theme

The course explores how brands build meaning, positioning, and connection with their audiences in an increasingly digital and competitive environment. Over three weeks, participants develop an integrated view of marketing, communication, design, and storytelling.

Target

Undergraduate students and graduates interested in the field, as well as professionals who want to expand their understanding of marketing, communication, and design, with a focus on innovation, branding, and digital narratives. Ideal for those seeking an international academic experience and exposure to global market trends.

Objectives

The program aims to equip participants with the skills to develop communication and marketing strategies aligned with today’s market, transforming ideas into positioning, visual identity, and digital narratives that create impact and connection with diverse audiences.

Communication, Design & Innovation

Benefits for scholarship holders participating in this program:

  • Partial scholarship available for program tuition
  • Free Business English module in California

  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Experience an international journey that expands your global mindset and career perspective.
  • Study at a recognized university with access to the local academic and cultural environment.
  • 100% English classes taught by professors with strong academic and professional experience.
  • Expand your networking with professionals, executives, and participants from different countries.
  • Enjoy free weekends to explore the region, visit tourist attractions, and experience the local culture.
  • Strengthen your resume with an international education valued by the global market.
Galeria de fotos dos programas executivos internacionais

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

Testimonials
California State University, Northridge
July - 2024

Andrea Carolina Hernández

Testimonials
California State University, Northridge
July - 2024

Kachny Puth

Testimonials
California State University, Northridge
January - 2023

Tamar Khurtsia

Testimonials
California State University, Northridge
July - 2022

Ashley Rae Topasna

Testimonials
California State University, Northridge
January - 2022

Soyeon Yang

Testimonials
California State University, Northridge
January - 2022

Lisbeth Indira Lima

Content

Ideating new business paradigms, identifying the target audiences; determining communication objectives and marketing strategy; defining the message; selecting communication channels.

Making a persuasive case for challenger brands through graphic identity, positioning utilizing visual and verbal communication, perception and meaning, language and signification.

Innovation strategy and new trends in marketing communications; focus on digital and cinematic brand storytelling to advance businesses across social, streaming, and out-of-home platforms.

Frequently Asked Questions

In order to study with IBS Americas, it is necessary to have an intermediate to advanced level of English, so that you can interact effectively with colleagues and professors during the courses. The Business English course, however, requires only a basic level of English, making it ideal for those who want to improve their language skills before delving into more complex content. 

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

Courses are 3 weeks with classes from monday to thrusday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary. 

Foto do coordenador do programa
PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • California State University, Northridge
  • Location
    Northridge - United States
  • Next terms
    July 13–30, 2026
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6.740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Have questions? Talk to us!

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