Artificial Intelligence and Business Strategy

ABOUT THE COURSE

Intensive Executive Education Program in California

Logo da universidade California State University, Northridge California State University, Northridge

Program Theme

How Artificial Intelligence is redefining strategy, innovation, and business models in the global landscape, exploring the role of data, digital platforms, and startups in creating competitive advantage.

Target

Undergraduate students and graduates who want to strengthen strategic decision making in an Artificial Intelligence–driven environment. Recommended for professionals in marketing, business, innovation, operations, and technology, as well as entrepreneurs and leaders in strategic areas.

Objectives

Present practical applications of Artificial Intelligence in management and business, preparing professionals to use data, support strategic decision making, develop new business models, and drive growth strategies.

Artificial Intelligence and Business Strategy

Benefits for scholarship holders participating in this program:

  • Partial scholarship available for program tuition

  • Free Business English module in California

  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Experience an international journey that expands your global mindset and career perspective.
  • Study at a recognized university with access to the local academic and cultural environment.
  • 100% English classes taught by professors with strong academic and professional experience.
  • Expand your networking with professionals, executives, and participants from different countries.
  • Enjoy free weekends to explore the region, visit tourist attractions, and experience the local culture.
  • Strengthen your resume with an international education valued by the global market.
Galeria de fotos dos programas executivos internacionais

Content

  • How AI drives and supplements digital transformation in a start-up environment  
  • What entrepreneurs need to know about AI (without technical complexity)
  • “AI Done Right” – How executives can evaluate what’s real, what’s useful, and what actually moves the business      
  • AI as a strategic asset and competitive advantage when building your own company
  • How start ups are organizing their strategy, operations, and leadership to leverage AI
  • Applied, practice based learning on building a start up in the digital era—from ideation to execution, including AI integration

  • The new value of data in the AI era
  • How AI supports strategic and managerial decisions
  • AI in marketing, customer experience and operations
  • Generative AI and productivity in business contexts
  • Ethics, privacy, cybersecurity and AI governance
  • Human judgment vs algorithmic decisions

  • AI as a driver of innovation and new business models
  • Go-to-market strategies in the AI era
  • Startups, platforms and digital ecosystems
  • Human + AI collaboration in growth teams

Frequently Asked Questions

In order to study with IBS Americas, it is necessary to have an intermediate to advanced level of English, so that you can interact effectively with colleagues and professors during the courses. The Business English course, however, requires only a basic level of English, making it ideal for those who want to improve their language skills before delving into more complex content. 

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

Courses are 3 weeks with classes from monday to thrusday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary. 

Foto do coordenador do programa
PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • California State University, Northridge
  • Location
    Northridge - United States
  • Next terms
    January 11–28, 2027
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6,740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Have questions? Talk to us!

IBS and Cookies: We use cookies to offer a better experience and performance, and to understand how you interact on our website. By continuing to browse, you agree to our Privacy Policy .

Accept